Revenue Rocket Workshops

John Addison is a popular workshop leader and speaker in the Americas, Asia, and Europe. Audiences learn the secrets of creating revenue rockets, market leadership, and success in selling with partners. Each workshop is customized to the audience and event goals. Workshops are typically one to three days. Keynotes and conference speeches are typically 30 to 90 minutes.

John Addison, President of OPTIMARK Inc., developed these strategy workshops. Conferences, Universities, Organizations and Corporations sponsor his speechs and workshops.

Strategic Channel Management

Inspire your partners to achieve record sales, accelerate channel growth with each new product launch and improve partner relationships and reduce conflicts. We are in transition. The old strategies centered on fulfilment, stuffing channels and bypassing resellers once sales started doing well. The new strategies now center on market leadership, partner excellence, and sales leverage. Increasing revenue requires the best channel partners, strategic alliances, and the right strategy to make them effective. Effective channel strategy and practices are detailed in this exciting workshop. Learn how to design, find, create and manage distribution channels and strategic partners including retail, distributors, value-added resellers, OEM, service providers, new e-channels, influence partners, co-marketing and strategic alliances. Strategic Channel Management Workshop

Revenue Rocket

This workshop is based on the book Revenue Rocket, by John Addison. The workshop shows how great companies sell with partners. Revenue Rocket details the new strategies to succeed with partners, instead of treating them like resellers. Inspire partners to be more loyal and develop more business. Channel strategy including direct sales, solution integrators, VARs, distributors, OEMs, strategic alliances, and service providers. Determine the ideal portfolio of channel partners by market segment. Best practices at each stage of the product life cycle. Gain #1 mindshare of partners’ business. Revenue Rocket unveils new strategies for market leadership, partner excellence, and sales leverage. Revenue Rocket Workshop

Protect and Expand

Service providers, solution integrators, value-added resellers and consulting firms must protect existing client business from margin erosion and competition. Expand with focus on the best opportunities, market leadership, improved services, system integration, and new technology. This seminar gives managers the blueprint to rethink their strategy in four areas: (1) how to protect and expand business with existing clients, (2) how to have #1 share of the right market segments, (3) how to achieve success in selling and delivering new technology, and (4) how to succeed in new markets. Teams create specific strategies and action plans to increase service and system integration revenues, protect key customers from competition and margin erosion. Protect and Expand Workshop

Speeches

Cleantech Marketing

Alliances are being formed with vehicle manufacturers and hydrogen suppliers, between electric utilities and distributed power innovators, between government and industry. This workshop facilitates alliance development and the detailed innovation and marketing plans that are required for success. Examples include solar power, distributed power generation, co-gen, hydrogen production, infrastructure, storage, fuel cells, balance of system components and integration. Develop a plan to dominate a market segment, then adjacent segments, and then a large market. Market and customer research. Product and service plans. Strategies for disruptive and established products. This workshop is conducted John Addison, author of the breakthrough book Revenue Rocket.

Selling with Partners

Sales people often work in teams that include sales account executives, channel sales managers, sales engineers, inside sales, field marketing, and channel partners. Learn how to work as a team. Learn how to team with strategic partners including solution integrator, retail, distributor, value-added reseller, OEM, service providers, influence partners, co-marketing and strategic alliances. Develop an action guide for what to do in each week of the financial quarter including: create win-win plans and forecasts with partners, managing channel conflict, creating partners for life, field marketing that gets partners to spend their money promoting your products, developing partner mindshare and loyalty, closing major sales, and accelerating sales.

Innovation with Partners

Workshop goals include innovation for competitive advantage, faster time to market, market share leadership, selecting the new features of products, positioning with existing products, accelerating channel and direct sales. Learn strategies for distinct types of product innovation: disruptive innovation, application innovation, value innovation, and global market leadership. At different stages of a product lifecycle, there are different customers, partners, stakeholders, team members, requirements, strategies for success in the launch and early market leadership. Executives, business unit management, marketing, customers, and channel partners have different priorities at different stages. With presentations and interactive team exercises discover how to achieve breakthrough innovation. For sustaining innovation, use tools for adding and eliminating requirements. Understand how collaboration with supply-chain and alliance partners is core to innovation, achieving project and market success.

Copyright (c) 2006 OPTIMARK Inc.