Revenue Rocket
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Inspire Your Channel Partners to Achieve Record Results
Since 1992, OPTIMARKsm has helped leading technology firms achieve market leadership, create breakthrough marketing strategy and improve channel partner loyalty. John Addison, author of Revenue Rocket, conducts these workshops. Mr. Addison, President OPTIMARK Inc., is a popular workshop leader and speaker in the Americas, Asia, and Europe.
Sponsoring organizations have included the Association of Strategic Alliance Professionals, IBC Investor Conference, AICPA, General Electric, IBM, Fuel Cell 2008 Conference, the American Society of Training and Development, MarcusEvans Asia, Tech Data, Sun Microsystems, Symantec, and General Electric.
"The Technology Adoption Life
Cycle is famous for wreaking havoc on partner and channel relationships.
John Addison knows the ins and outs of this problem very well and his
analysis and recommendations are a must read for any marketing executive
in the high tech sector."
Crossing the Chasm.
Dealing with Darwin